Professional skin care brand ESPA is to join the hair care market with the launch of a Purifying Shampoo and Nourishing Conditioner. Described as ‘natural hair care redefined,’ the move is the result of high consumer demand.
ESPA to sell hair care range outside of hotels
Shampoo and conditioner added to premium range following consumer demand
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Ingredients
Kromboost: Protein bioactive for hair longevity
Kromboost is Provital's bioactive, upcycled hydrolyzed barley protein active, sourced from local malt rootlets. Rich in peptides, polyphenols and serine, it strengthens hair, boosts hydration and shields dyed colour from heat damage. Ex vivo studies show up to 152% less breakage and 199% better colour retention in leave-on, plus 166% in just one 3-minute rinse-off wash. Cosmos approved, Halal and Vegan certified, 100% natural origin. Used at 2%.
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