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The Pure Beauty Awards is back for 2025, with 26 awards across 10 categories, inviting beauty brands to showcase their latest innovations and gain industry acclaim.
The Pure Beauty Awards have been highlighting the best in beauty since 2001, shining a spotlight on innovation across the industry from indie brands and established conglomerates alike. In today's ever-shifting world, Pure Beauty is reporting constantly on how saturated the beauty market is, and with our established awards, we can help you cut through the noise.
Eligibility criteria:
To qualify, products must have been launched into the UK market between July 2024 and July 2025 and must be available for consumer purchase, either online or in physical stores.
Entry fees:
- Standard entry: £149 + VAT
- Premium entry: £199 + VAT
The Premium entry offers additional benefits, including prepayment for finalist and winner logos, a longer editorially curated product description in the shortlist issue of Pure Beauty magazine and priority mailing list inclusion.
Judging Process:
Entries are reviewed by the Pure Beauty editorial team, who shortlist products based on innovation, quality and market impact. Finalists are then voted on by the readers of Pure Beauty magazine, with the winners announced at the ceremony.
Winners Ceremony:
The 2025 winners will be celebrated at an exclusive ceremony at the Grosvenor House Hotel on Park Lane, London, providing a glamorous setting to honour the industry's finest.
For more information and to submit your entries, visit the Pure Beauty Awards UK website or contact purebeauty@hpcimedia.com
Sponsors & Partners
The Pure Beauty Awards is thrilled to welcome our sponsors and partners Arbelle, Arthur Edward Recruitment, Cosmetics Business, Dachser, Group55, Eurofins, Expac, HBI Design Plus, Justmylook, Lemonpath, Nuon, Robertet, SinoWave, Sprint Logistic and Wormser UK.