Elizabeth Arden announces strong results in Q2
Net sales up 6% by end of 2011
Elizabeth Arden has reported positive Q2 net sales of $429.9m, an increase of a healthy 6%, compared with the same period in the previous year. Excluding the favourable impact of foreign currency translation, net sales increased by 5.8%.
E. Scott Beattie, ceo of Elizabeth Arden, commented on the results: “We continued to expand sales of the Elizabeth Arden brand and our fragrance portfolio. Global sales of Elizabeth Arden branded products grew by 12% fiscal year-to-date with sales of the skin care and colour cosmetics portfolios increasing by 20% and 16%, respectively.
“We are well underway with our global repositioning of the Elizabeth Arden brand that will impact almost every aspect of the brand and its products.
“In addition the Taylor Swift fragrance Wonderstruck performed exceedingly well, achieving the number two ranking among women’s fragrance launches in the US department store for the important holidays season and contributed to the strong performance of our North American prestige department stores. While the global economic environment remains uncertain we are confident that we can continue to increase the sales of our brand portfolio and improve margins to drive strong cash flow and earnings growth.”