Elizabeth Arden acquires Liz Claiborne fragrance business

Published: 29-May-2008

Elizabeth Arden and Liz Claiborne have entered into an exclusive long-term global licensing deal for the manufacture, distribution and marketing of the Liz Claiborne fragrance brands. The agreement will significantly enhance Arden’s fragrance offering, as well as allowing the company to benefit from improved market share and productivity in its North American fragrance business.

Elizabeth Arden and Liz Claiborne have entered into an exclusive long-term global licensing deal for the manufacture, distribution and marketing of the Liz Claiborne fragrance brands. The agreement will significantly enhance Arden’s fragrance offering, as well as allowing the company to benefit from improved market share and productivity in its North American fragrance business.

The Liz Claiborne portfolio includes Juicy Couture, Usher, Curve by Liz Claiborne and the Bora Bora and Mambo fragrances.

“This is a very strategic transaction for both companies,” said Scott Beattie, chairman, president and ceo, Elizabeth Arden Inc. “We have worked closely together together through our existing distribution relationship and we are very familiar with the Liz Claiborne fragrance portfolio.”

Arden’s fragrance portfolio currently includes Britney Spears, GANT, Mariah Carey, Danielle Steele, Alberta Ferretti, Badgley Mischka, Daytona 500 and Hummer.

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