British spa and skin care brand Elemis is refocusing on its body care line with the launch of a new anti-ageing segment. The new sector will sit alongside its existing Body Solutions and Body Exotics lines and is part of a wider evolution of the brand’s body care offer. Further products are expected to be developed in the anti-ageing body care line over the coming year.
The new line comprises two products – Pro-Collagen Radiantly Smooth Body Cream and Pro-Collagen Hand & Nail Cream, which are said to smooth out crepey skin texture, deeply hydrate and leave skin looking luminous. Both products have been formulated with an innovative Micro-Lattice Technology, which is claimed to provide a body stocking effect on the skin, helping to support the skin’s architecture, which can become slackened due to the effects of ageing.
“Elemis has always been known for its body therapies, but now we are looking to push the anti-ageing aspects of a body homecare routine with products that deliver on results as well as the wow factor,” said Noella Gabriel, Director of Product Treatment and Development.
In addition to the Micro-Lattice Technology, the products contain Padina pavonica, to help skin recover its cohesion, whilst strengthening its protective calcium layer. The body lotion also contains babassu, castanha and bilberry seed oils to provide anti-oxidant protection, and red berry fruit acids to encourage cell turnover.
The hand cream has a multi-action formula, to both hydrate skin, strengthen nails and diminish the appearance of age spots, thanks to a cocktail of bearberry, myrrh extract, linden flower and aloe vera. A new Pro-Collagen hand and nail treatment has also been developed for use with the cream.