Lord Pharaoh ImHotepAmonRa, a former water filter salesman known as Westley Howard, reportedly founded skin care brand Egyptian Magic when a mysterious Dr. Imas revealed to him how to create a cream said to be used in ancient Egypt.
Here ImHotepAmonRa talks to Cosmetics Business about believing in a single product business strategy and why belief comes before profit.
"One of the most common strategies for beauty brands nowadays is to expand their product line-up to cover all skin needs or create products based on trends.
Having one product makes you expert in that category and legitimate in the eyes of your clients. Trust is ensured because no other products are developed just for the sake of creating newness.
You might miss out on extra sales but in the end, our customers believe in our transparency and honesty and are faithful users of Egyptian Magic for their entire life and convert their family and friends, which is much more valuable to us and for any brand.
Egyptian Magic has been on the market for 25 years with one single performing product and this unique balm still generates product buzz with every new generation; its multi-purpose uses make it so versatile and people discover new uses every day. Our clients renew and revive the product themselves.
It's all about believing in your product and creating from the heart. Making profit comes second. Therefore, all your business decisions come foremost from the heart and are not exclusively money-oriented.
It takes profound dedication, a solid and family-based team in the case of Egyptian Magic and the knowledge that the product has the best to offer for our clients' skin. Our balm is the foundation of the brand, the product comes first.
The Egyptian Magic Story
The Story of Egyptian Magic began in 1986 at a Chicago diner when I was introduced to a secret formula for a natural skin cream, which was made from olive oil, beeswax, bee pollen, royal jelly and bee propolis (a substance that seals hives).
It has been claimed that it is the exact formula for a cream found in ancient Egyptian tombs.
Today our mission continues to provide a professional skin care product, with multiple purposes, to treat and nurture skin with nature’s most effective healing ingredients, so our clients can feel and look beautiful using a 100% Natural Product.
Egyptian Magic Skin Cream contains no additives, added preservatives, parabens or GMO ingredients, instead we utilise the natural preservatives found in our ingredients and are able to provide an effective 'healing' balm.
Egyptian Magic is now sold through upscale health food stores, perfumeries, homeopathic pharmacies and aestheticians’ all across the globe.
In addition gynaecologists, plastic surgeons, homeopathic physicians, chiropractors from all over the world sell Egyptian Magic All-Purpose Skin Cream at their practices."
