EBRD considers loan for Serbian beauty company

Published: 13-Jul-2011

Improving productivity, energy efficiency and environmental safety


The European Bank for Reconstruction & Development is considering lending up to €68m to a leading Serbian beauty and household products producer Beohemija. The money would help it expand and restructure its finances.

The bank said new investment in manufacturing technology would “improve productivity, energy efficiency and environmental safety,” creating “a showcase to others in the market on how to be financially successful and energy efficient”. The bank said the company would also improve its accounting systems, plus “environmental and labour protection practices”.
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Eastern Europe – toughing it out

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The cosmetics market in Eastern European countries such as Poland, the Czech Republic, Hungary, Bulgaria, Romania and the Balkan countries, is beginning to recover but it is still tough for some of the smaller players. International companies dominate such as L\'Oréal and Procter & Gamble are popular but some local companies such as HS in Serbia are looking to expand. Men\'s grooming, sun care and oral care showed some growth, as did skin care and oral care but traditional markets such as colour cosmetics, hair care and deodorants either declined or stagnated.

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Eastern Europe – toughing it out

The cosmetics market in Eastern European countries such as Poland, the Czech Republic, Hungary, Bulgaria, Romania and the Balkan countries, is beginning to recover but it is still tough for some of the smaller players. International companies dominate such as L\'Oréal and Procter & Gamble are popular but some local companies such as HS in Serbia are looking to expand. Men\'s grooming, sun care and oral care showed some growth, as did skin care and oral care but traditional markets such as colour cosmetics, hair care and deodorants either declined or stagnated.
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