Dove's damage limitation

Published: 12-Oct-2010
Hair Care

Dove has introduced a new hair care category created for damaged hair. New Damage Therapy features two patented technologies which work both inside and outside the hair fibre. Fibre Active Technology contains molecules that penetrate the hair fibre surface, replenishing and treating hair from the inside out, while Micro Moisture Serum deposits beneficial ingredients onto each hair strand, nourishing it from root to tip. The 18-sku line includes two Express Treatment Conditioners said to offer nourishment and protection after just one minute’s use.
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Ingredients

Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners

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Hair Care

Exclusive: Unilever scientists’ microbiome discovery could pave the way for gender-tailored scalp treatments

A new Unilever study has uncovered the role of two bacteria in dandruff severity, and the varying presence between the scalps of men and women, which could lead to more personalised hair treatments
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