Dove's damage limitation

Published: 12-Oct-2010
Hair Care

Dove has introduced a new hair care category created for damaged hair. New Damage Therapy features two patented technologies which work both inside and outside the hair fibre. Fibre Active Technology contains molecules that penetrate the hair fibre surface, replenishing and treating hair from the inside out, while Micro Moisture Serum deposits beneficial ingredients onto each hair strand, nourishing it from root to tip. The 18-sku line includes two Express Treatment Conditioners said to offer nourishment and protection after just one minute’s use.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

L’Oréal to TRESemmé: Beauty’s ‘groundbreaking’ The Devil Wears Prada 2 collaborations

Read more
As the long-awaited sequel of the cult classic film drops, Cosmetics Business rounds up the best The Devil Wears Prada 2 beauty partnerships, including Tangle Teezer, Tweezerman and Lancôme

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business Picks: 10 new beauty launches for April 2026 This week’s biggest beauty launches include effective skin care for newborns and babies, Dyson’s technology shrunken down to travel size, a mint-green colour correcting powder from Laura Mercier and a limited-edition drop from Half Magic inspired by HBO’s Euphoria
  2. New Postbiotic Biotechnology Stimulates Natural Melanin and Helps Reverse Hair Graying BioTech4 AntiGray, a 98.7% natural-derived active that acts at the follicular level to restore color and reverse hair graying
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Monpure breaks into longevity with debut hair supplements The Hair Longevity Supplements are formulated with highly bioavailable biotin, zinc and vitamin C, and are designed to work in tandem with Monpure’s wider topical hair care range
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    L’Oréal to TRESemmé: Beauty’s ‘groundbreaking’ The Devil Wears Prada 2 collaborations As the long-awaited sequel of the cult classic film drops, Cosmetics Business rounds up the best The Devil Wears Prada 2 beauty partnerships, including Tangle Teezer, Tweezerman and Lancôme
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Anti-grey hair serums are the next men's grooming trend Peptide-based grey hair prevention serums are trending as men seek new measures to revive their natural colour, reports Megan Fahy

Upcoming event

Hong Kong International Printing & Packaging Fair

27 - 30 April 2026 | Hong Kong See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

L’Oréal to TRESemmé: Beauty’s ‘groundbreaking’ The Devil Wears Prada 2 collaborations

As the long-awaited sequel of the cult classic film drops, Cosmetics Business rounds up the best The Devil Wears Prada 2 beauty partnerships, including Tangle Teezer, Tweezerman and Lancôme
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Hair longevity set to be beauty’s next big movement

As beauty continues to pivot into longevity, the hair care sector is following suit with a new wave of science-led products focused on scalp health, follicle function and long-term maintenance, writes Nyima Jobe
Hair Care

K18 appoints Shark Beauty’s Kleona Mack as CMO

Mack joins the Unilever-owned biotech hair care brand with multiple years experience in beauty marketing, including previous roles with Glossier, L’Oréal and Shark Beauty
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Updated: The biggest beauty activations at Coachella 2026

From a Kardashian takeover at the 818 Outpost to Hailey Bieber’s Rhode’s invite-only event and sun protection courtesy of Neutrogena, discover the best beauty activations at Coachella 2026
Hair Care

Nexxus taps Christina Aguilera to front Keraphix Collection with new ‘NeXXtina’ campaign

The hair care brand has teamed up with the singer and actress to be the face of its revamped Keraphix Collection, alongside the debut of its new damage repair innovation
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Exclusive: TRESemmé named signature hair care brand of The Devil Wears Prada 2

The Unilever-owned hair care brand has unveiled a ‘cultural moment’ collaboration with 20th Century Studios’ upcoming movie, The Devil Wears Prada 2, stating it ‘provides a compelling platform to connect with our audience in a meaningful way’
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Why beauty brands are shining a spotlight on their communities in 2026

Models and celebrities are being pushed to the side as beauty and wellness brands put their consumers at the forefront of marketing campaigns in an effort to build trust, loyalty and relationships with their community
Subscribe now