Dove's damage limitation

Published: 12-Oct-2010
Hair Care

Dove's damage limitation
Dove has introduced a new hair care category created for damaged hair. New Damage Therapy features two patented technologies which work both inside and outside the hair fibre. Fibre Active Technology contains molecules that penetrate the hair fibre surface, replenishing and treating hair from the inside out, while Micro Moisture Serum deposits beneficial ingredients onto each hair strand, nourishing it from root to tip. The 18-sku line includes two Express Treatment Conditioners said to offer nourishment and protection after just one minute’s use.
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From concept to shelf – the untold story of 12 iconic beauty products

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