In an era where preventative and corrective anti-ageing routines are as much a part of the daily routine as tooth brushing it is a competitive market in which to delve, however, Christian Dior have done just that. Raising the stakes in the skin care market, Dior has launched its Capture R60/80 XP range, based on innovative and ground-breaking stem cell technology - Stemsone.
Replacing the equivalent products in the current Capture R60/80 range, the XP products have a three-step process that is said to correct visible wrinkles already formed on the skin.
The first step is the Bi-Skin patented technology which targets the surface of the wrinkle giving an immediate smoothed effect. This process is then followed by the TP-Vityl technology that claims to restart cellular activity by protecting the life force of the stem cells (the 'mother' cells from which other cells grow), allowing the possibility for more new tissue to then be regenerated. Finally, the Bionectine technology has been formulated to recognise and redirect the tissue's supporting framework, producing a walled barrier and strengthening the skin from underneath the wrinkle.
The new technology has been heralded as the first anti-wrinkle skin care line born from research on the skin's stem cells at the Dior Innovation Centre. Headed by scientific communications director, Christian Dior Skin Care and Make Up, Edouard Mauvais-Jarvis, the project was aided by the stem cell knowledge given by Carlo Pincelli MD, professor of dermatology and director of research in the laboratory of cutaneous Biology, University of Medena and Reggio Emilia, Italy.
Available in the UK from January 2008 the products are said to repair the skin by cellular repopulation and strengthening of the tissue, with the three-step process said to show results by up to 60% in one hour, with a more intensified result after one month, and a lasting finish after two.
Priced between £36-£77, the range consists of a Restoring Serum, Restoring Crème and a Restoring Crème Light and Fresh Texture, all in a 30ml and 50ml size, with a Restoring Eye crème at 15ml.