Dior looks to skin's pH for new tanning launch

Published: 26-Feb-2007

Parfums Christian Dior has launched a groundbreaking new line of self-tanning products that promise to banish the problem of orange skin when tanning without the sun.

Parfums Christian Dior has launched a groundbreaking new line of self-tanning products that promise to banish the problem of orange skin when tanning without the sun.

The new five sku range features Bronze Perfect pH Complex, the result of scientific research into the skin's Ph level. The study identified that the optimal pH level for applying a self-tanning products in 4.5, while the skin's natural pH balance is roughly 5.5. The further away from pH 4.5, the skin is, the more orange it looks when self tan is applied.

The Bronze Perfect pH Complex helps the formulation adapt to a pH of 4.5 on the skin, regulating the pH of the skin's surface, helping to create a natural tan.

Products include Self-Tanning Spray Natural Glow, Self Tanner Natural Glow for Face and Body, Self-Tanner Shimmering Glow for Face and Body, Self-Tanner Shimmering Glow and Self-Tanner Natural Glow. In addition an alcohol-free summer treatment fragrance with notes of orange, jasmine, gardenia and vanilla is also available.

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