Dior launches summer essentials

Published: 16-Jun-2010
Body Care Colour Cosmetics Fragrance Skin Care Sun Care

French beauty brand introduces new products for summer

Dior has created two new body sculpting products that claim to work by creating firmness instead of volume thanks to the use of Vinifrine, a grapevine extract patented by Dior that is said to be a hundred times more effective than caffeine. Dior Svelte Body Hydrating and Firming Crème intensely nourishes the skin while tightening and toning it. Dior Svelte Body Beautifying and Toning Oil helps to redefine curves while offering the freshness and comfort of an oil.

Dior has an extensive line-up of new products for 2010. In facial skin care, Hydra Life is the brand's first highly moisturising line infused with an anti-ageing serum. Aimed at thirty-somethings, there are nine products in the line, including Pro-Youth Skin Energizer and Pro-Youth Sorbet Crème.

In fragrance, the luxury brand is launching Miss Dior Chérie Eau de Toilette, a floral chypre that is inspired by the scent of Spring.

Looking to the summer, Dior has launched Bronze After Sun, an indulgent Monoï balm to soothe and rehydrate the face and body after sun exposure. And in make-up, Dior's summer collection is inspired by beige, coral and fuchsia. The collection features star product Addicted to Dior, a white gold case that contains a duo of lip gloss colours.



See more

You may also like

Fragrance

CPL Aromas opens a new Fine Fragrance Centre of Excellence in Shanghai

Read more
Investing in these facilities, CPL Aromas will be able to deliver the highest standards of product quality, innovation, and service to customers across China

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    L'Oréal's masterplan to take longevity beauty mainstream New skin care and device solutions from Lancôme and Vichy that focus on longevity beauty will be central to the beauty giant's growth plans this year and beyond, but how exactly will it create a ‘new era for better ageing’?
  2. Cosmetics Business reveals the top 5 K-beauty trends of 2025 in new report PDRN, toner pads and hydrogel masks are among the trends emerging from K-beauty's powerful second wave
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business team picks: 5 trends destined to shake-up beauty in 2026 Spicules, wearable maximalism, metabolic beauty, elevated essentials and advanced skin care for ‘Ozempic face’ will dominate the cosmetics sector in 2026. This is why…

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

Fragrance

CPL Aromas opens a new Fine Fragrance Centre of Excellence in Shanghai

Investing in these facilities, CPL Aromas will be able to deliver the highest standards of product quality, innovation, and service to customers across China
Ingredients

dsm-firmenich welcomes FDA proposal to expand US sunscreen actives, paving the way for PARSOL Shield

This proposal marks a historic milestone as it follows the first-ever Tier 1 OTC Monograph Order Request (OMOR) to be submitted to FDA – by dsm-firmenich - to amend OTC Monograph M020 and permit PARSOL® Shield at concentrations up to 6%
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business picks: Our team’s 14 favourite beauty launches from 2025

From functional fragrances by Bella Hadid to skin-loving serums and everything in between, the Cosmetics Business team reveal their favourite beauty launches from 2025
Fragrance

Affordable alternatives to luxury fragrances

Luxury fragrances often come with high price tags, making them inaccessible for many. Fragrance dupes offer similar scents at lower costs, providing a budget-friendly option. This trend is transforming the beauty industry by making high-end aromas more accessible
Colour Cosmetics

P.Louise raises £70,000 for Cash for Kids following donation shortages

The viral beauty brand donated a portion of full price orders to the charity for the third year, with founder Paige Williams personally donating gifts to Cash for Kids following shortages
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Year in review: 2025’s biggest beauty stories and headlines

A look at the beauty industry news stories and headlines that dominated in 2025, covering sweeping tariffs, job cuts, acquisitions, longevity and a hefty dose of controversy
Colour Cosmetics

Sacheu Beauty appoints CFO and CMO to help ‘scale’ the business

Former Topicals executive Connie Kim has joined the US indie make-up company to run its financial operations, while ex-Vegamour executive Michelle Miller will lead its marketing
Subscribe now