Digital OUE Beauty Bar opens in Singapore's Downtown Gallery

By Austyn King | Published: 16-Oct-2017
Retail

The new store features beauty vending machines and virtual assistants to provide a personalised shopping experience

Singapore retail outlet Downtown Gallery has opened a Beauty Bar by property developer OUE, in what the company claims is the most digitally enhanced beauty store in the country.

The new OUE Beauty Bar uses interactive technology to create a personalised experience for visitors, with four beauty vending machines and a virtual assistant display.

Using a touchscreen display, the vending machines allow consumers to explore the store's range of more than 140 skin care and make-up products from brands including Clarins, NARS and Shiseido.

Aiming to make it easier for consumers to find what they are looking for, the vending machines also act as self-service kiosks, so they can purchase products instantly.

The machines will also offer further product suggestions as well as providing information and videos about shoppers' chosen products.

The OUE Beauty Bar vending machines will be restocked weekly, and feature a wide range of products varying in price from $30-$150.

  • Companies:
  • Hill and Knowlton
See more

You may also like

Retail

Rebranded Cult Beauty to open ‘playful’ London pop-up

Read more
Running 9 to 10 November, the online beauty retailer’s physical activation showcases its recent rebrand and promises to inspire experimentation

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Jo Malone London Christmas pop-up promises theatre level ‘razzle-dazzle’ The British fragrance brand’s activation will travel to two UK locations, promising a ‘show-stopping’ immersive experience that promotes its holiday collections
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    The Autumn Budget falls short for beauty Labour has unveiled its Autumn budget for the UK. Here is everything beauty brands and retailers need to know about the economic changes
  3. GXO unlocks growth for luxury retailer beauty pie GXO has distributed almost 4 million makeup and skin care products to Beauty Pie customers across the UK
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    The business case for beauty and Diwali The Diwali beauty economy is booming, as an influx of influencers boosts attention and product demand around the Hindu festival of light
  5. Superdrug to empower young care leavers with new initiative The retailer is aiming for 5% of its workforce to be made up of care leavers

Upcoming event

CCE Cosmetic Product Safety Assessment Online Training Module 6, ‘Animal Test Ban, GMP, CPSR, Claims’

7 November 2024 | Virtual See all

You may also like

Retail

Rebranded Cult Beauty to open ‘playful’ London pop-up

Running 9 to 10 November, the online beauty retailer’s physical activation showcases its recent rebrand and promises to inspire experimentation
Retail

Sephora reveals November opening date for new UK store

The 4,593sqft space in Kent is the LVMH-owned beauty retailer’s seventh in the country
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Grown Alchemist to open UK flagship to fuel physical retail expansion plans

The Australian beauty brand is rolling out its ambitious bricks-and-mortar plans, with new stores in the works for Hong Kong and New York too
Retail

Harvey Nichols names first-ever Creative Director

The appointment of Kate Phelan comes after the department store chain named Alexander McQueen veteran Julia Goddard as its new CEO in April
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Jo Malone London Christmas pop-up promises theatre level ‘razzle-dazzle’

The British fragrance brand’s activation will travel to two UK locations, promising a ‘show-stopping’ immersive experience that promotes its holiday collections
Retail

GXO unlocks growth for luxury retailer beauty pie

GXO has distributed almost 4 million makeup and skin care products to Beauty Pie customers across the UK
You need to be a subscriber to read this article.
Click here to find out more.
Finance

The Autumn Budget falls short for beauty

Labour has unveiled its Autumn budget for the UK. Here is everything beauty brands and retailers need to know about the economic changes
Subscribe now