Diadeis, a pre-media and design agency whose clients include Nestlé, Unilever and L’Oréal, has acquired Brazilian agency Kong Rex.
Kong Rex specialises in branding, package design and mechanicals, as well as POS and editorial creation, and has worked for clients including Avon.
Diadeis President Jean-Charles Morisseau explained that the new Sao Paulo office will allow the company to better serve US companies that are increasingly investing in this region, while also serving as a gateway to the growing and lucrative Latin American market.
Thibault Jaime, Diadeis Managing director for Latin America, added: "Kong Rex brings several key strengths to the Diadeis' global expansion. Its local expertise, extensive knowledge about Brazilian consumer habits and visual vocabulary, and a deep understanding of international markets and multinational corporate cultures make them the perfect partner for Diadeis in this country."