This prestigious award celebrates innovation and excellence within the personal care industry, recognising technologies that drive meaningful change and advancement in cosmetic science.
Croda’s Biomimetic Bond Building Serum represents a new generation of hair care innovation, inspired by nature and powered by science. At the heart of this award-winning formula is KeraBio™ K31, a biomimetic keratin technology that replicates that structure and function of the hair’s natural keratin protein. The result is a powerful ingredient that helps repair, strengthen and protect damaged hair fibres from the inside out, delivering transformative performance and long-lasting results.
“We are honoured to receive the Laura Marshall Award at this year’s SCS Formulate” said Helen Jeremiah, VP for Marketing, Croda Beauty. “This recognition highlights our commitment to pioneering, science-backed, sustainable innovations that empower beauty brands to deliver exceptional performance and care to consumers.”
The Laura Marshall Award, named in honour of a respected innovator and leader in the cosmetic science community, recognises technologies that challenge conventions and inspire future-forward thinking. Croda’s success is this category reinforces its position as a global leader in sustainable and high-performance ingredient innovation and formulation expertise.
With KeraBio K31, Croda continues to push the boundaries, demonstrating how science, sustainability, and creativity can come together to shape the future of hair care.
To find out more and discover inspirational hair care formulations, visit KeraBio K31.
