PROVING THAT HAIR DAMAGE CAN BE PREVENTED AND CORRECTED
Croda’s interactive hair damage eBook puts information at customers’ fingertips
Hair sustains damage in a variety of different ways and from different sources on a daily basis. The causes of hair damage can be categorised into 5 key areas: mechanical, chemical, environmental, thermal and aging. Each of these results in several types of damage to the hair fibres and contributes to what the consumer perceives as undesirable. The inevitable side effects of hair damage which consumers recognise are frizz, breakage, dullness, lack of movement and hair that is difficult to comb and style.
While hair damage cannot be entirely avoided, it can be prevented and corrected.
To help our customers better understand hair damage, Croda has developed an interactive, electronic Hair Damage eBook. The Hair Damage eBook explores the different types of hair damage and how each of these can occur.
Proven solutions for preventing and reversing hair damage are explained through science and the consumer’s perception. The Hair Damage eBook is fully integrated into Croda’s website, which gives customers unlimited access to formularies and product information designed to assist them with their projects.
This interactive, educational tool gives customers on-the-go access to information, putting hair damage solutions at their fingertips.
