Creed fragrances sold to BlackRock, ends 260 years of family business

Published: 27-Feb-2020
Fragrance Male Grooming Finance

The London-founded luxury perfume house best-sellers include Aventus, Green Irish Tweed and Silver Mountain Water

You need to be a subscriber to read this article.
Click here to find out more.

After 260 years of family ownership, fragrance brand Creed has been acquired by private equity firm BlackRock.

Founded in 1760 as a luxury goods maker

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 8 late September beauty launches

Read more
Cosmetics Business rounds up eight new beauty and skin care launches which have hit store shelves this week

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Maison Francis Kurkdjian turns heads with new $28,000 bottle of Baccarat Rouge 540 The fragrance giant has shocked consumers with its latest launch. Only 54 bottles of new Baccarat Rouge 540 Édition Millésime will be created each year, housed in a red crystal bottle with a 24-carat gold cap
  2. L'Oréal, LVMH and Luxottica named preferred buyers of Giorgio Armani empire The late Italian fashion designer has given purchasing priority to L'Oréal, along with LVMH, owned by the world’s richest man, Arnault Bernard, and eyewear brand Luxottica
  3. Unilever appoints Srinivas Phatak as CFO and board member Following 26 years at the company and more than six months as acting Chief Financial Officer, the board of directors has appointed Phatak permanently, in addition to a spot on the board
  4. Unilever names sweet scent vanilla as Gen Z’s preferred olfactory note More traditional aromas, such as cut grass, appeal less to Gen Z, found the consumer goods giant, while millennials and Gen X enjoy the smell of mint and fresh laundry, respectively
  5. Klarna launches new shopping app allowing users 'buy now, pay later' via any online retailer The app has been rolled out to UK-based consumers and means users can split the cost even if the store has not officially partnered with the Swedish fintech

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 8 late September beauty launches

Cosmetics Business rounds up eight new beauty and skin care launches which have hit store shelves this week
Fragrance

Kering buys luxury fragrance house Creed for new beauty division

The deal is the first acquisition for Kering Beauté, the fashion house owner's newly formed cosmetics business
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

10 of beauty’s freshest launches this week

From children’s television series CoComelon themed sonic toothbrush to Milk Makeup's new vegan launch, Cosmetics Business reveals the newest cosmetics launches on the market this week
Fragrance

The House of Creed welcomes Discovery Coffrets range for men and women

Available exclusively at Selfridges the gift boxes feature three signature fragrances in travel size vials
Fragrance

Creed adds sixth fragrance White Amber to Les Royales Exclusives
Fragrance

Creed launches Aventus For Her

Fragrance created using 4,000-year-old infusion technique
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Scents of Individuality in a world of mass consumption

In an increasingly commercial world of mass consumption, niche perfumes are appealing to men as they focus on exclusivity, authenticity, quality ingredients and taking creative risks
Subscribe now