Jeremy Freedman
Jeremy Freedman is the managing director of contract manufacturer of individual wet wipe and liquid filled sachets, Guardpack.
His experience in packaging and branding ensure customer and client loyalty, having developed a myriad of different products within the cosmetics industry, under the Guardpack and mywipe brands.
While there may not be a magic formula or algorithm that guarantees ROI [return on investment], he says there are certain steps brands can take to ensure their product’s packaging is up to scratch.
Here, he explains how brands can ensure their packaging design is successful, in order to increase their ROI.