Cover FX gives consumers full control over coverage

Published: 6-Mar-2015
Colour Cosmetics

New drops feature Flash Fusion technology

You need to be a subscriber to read this article.
Click here to find out more.

Cosmetic brand Cover FX has launched a new customisable product that allows users to mix their own foundation.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Victor Casale, Chief Innovation Officer, Cover FX, talks about carving a niche in complexion

Read more
The brand is sold in Canada, the UK and the US and is soon to enter Asia

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Estée Lauder Companies’ game plan to dominate the UK beauty market Pernilla Nyberg, Senior VP and GM of Estée Lauder Companies UK & Ireland, is tasked with enhancing the company’s position in the UK – the world’s third largest beauty market – using a new, very region-specific strategy approach. This is how it is going…
  2. Miley Cyrus fronts Maybelline New York’s reimagined brand jingle The award-winning singer will star in a ‘long-term partnership’, fronting a campaign that will roll out across television and social media starting September 2025
  3. Kris Jenner, Gabriette, Kristen McMenamy and more front ‘I Only Wear MAC’ campaign Global Creative Director Nicola Formichetti’s first campaign for the brand calls on several stars, including Doja Cat and Devyn Garcia, stripping down to nothing but make-up
  4. Huda Beauty sees double with ‘highly requested’ Huda Mustafa collab The make-up brand founded by Huda Kattan teamed up with the influencer and Love Island USA star to promote Huda Beauty’s recently launched Easy Bake Duo Loose Powder
  5. Thank Goodness: Ariana Grande’s r.e.m. Beauty announces Wicked: For Good collection The Wicked: For Good collaboration takes inspiration from Oz and the Emerald City to r.e.m. Beauty’s favourite formulations

Upcoming event

Luxe Pack Monaco 2025

29-30 September & 1 October 2025 | Monaco See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Victor Casale, Chief Innovation Officer, Cover FX, talks about carving a niche in complexion

The brand is sold in Canada, the UK and the US and is soon to enter Asia
Colour Cosmetics

Cover FX releases CC Cream
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Beauty Ad Rewind: The unmatched staying power of Rimmel London’s ‘Get the London look’

In Cosmetics Business' new ‘Beauty Ad Rewind’ series, Janine Fernandes, Global VP Marketing at Rimmel London, offers a deep dive into the beauty brand’ssignature marketing slogan and how it has remained relevant
Colour Cosmetics

Make-up brand Jecca Blac closes after nearly a decade

The gender-free make-up brand is set to cease trading following the passing of a key investor and business partner
Colour Cosmetics

Merit and US fashion house Brandon Maxwell launch limited edition collaboration

The make-up brand and American fashion business are teaming up in time for Brandon Maxwell’s tenth anniversary, with two limited-edition launches set to land next month
Colour Cosmetics

Miley Cyrus fronts Maybelline New York’s reimagined brand jingle

The award-winning singer will star in a ‘long-term partnership’, fronting a campaign that will roll out across television and social media starting September 2025
Colour Cosmetics

Charlotte Tilbury opens store on Amazon Premium Beauty in the US to ‘supercharge’ its reach

The Puig-owned brand is leveraging the might of Amazon, which reaches more than 100 million unique beauty customers per month, to further cement its presence in the US
Subscribe now