Coty signs Kylie Minogue

Published: 1-Aug-2006


Coty has signed an exclusive licensing deal with Australian pop star Kylie Minogue to develop and market a line of fragrances and ancillary products.

The first fragrance, set to launch onto the Australian market this autumn before distribution throughout Europe and Asia, will mark Minogue’s debut into the personal fragrance market. She already markets a line of lingerie.

“Kylie Minogue’s incredible appeal among women transcends borders and ages. Her successes as a performer and a businesswoman, combined with her grace and perseverance in the face of personal adversity, has not only made her a role model but also forged a tremendous bond with her fans,” commented Bernd Beetz, Coty’s ceo.

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