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    MAC Cosmetics’ big bet on TikTok Shop UK is beginning to pay off, but can it last? MAC Cosmetics has delivered a record-breaking debut on TikTok Shop UK, achieving the highest day one sales for any beauty brand launch in the platform’s category history. The...
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    L’Oréal to TRESemmé: Beauty’s ‘groundbreaking’ The Devil Wears Prada 2 collaborations As the long-awaited sequel of the cult classic film drops, Cosmetics Business rounds up the best The Devil Wears Prada 2 beauty partnerships, including Tangle Teezer,...

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