Cosmetics Business Picks: 6 beauty launches out now

By Nyima Jobe | Published: 16-May-2025

From Vera Wang’s wedding-ready scent to LOYA’s new mood-boosting skin care, this week’s beauty launches fuse luxury with function

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From Bella Hadid’s new skin perfume collection to a glow-boosting mineral serum by Emma Lewisham, these are the latest launches catching attention this May.

Whether you are after a bronze-tinted SPF from Allies of Skin, or the new mood-lifting skin care ritual launch from LOYA, this week's new arrivals combine beauty innovation with luxury appeal. 

Here are five standouts hitting shelves now.

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