Chiara Ferragni unveils first make-up brand under namesake company

Published: 9-Nov-2021

The Italian fashion influencer was previously a 'muse' for Lancôme and a serial collaborator

Italian influencer and fashion 'it' girl Chiara Ferragni has released her first make-up brand under her eponymous company.

The serial entrepreneur, who also owns a clothing and homeware brand, first ventured into beauty via a collaboration with Lancôme in 2019 and a second collection with the L'Oreal-owned brand in October 2020.

Ferragni's debut own-brand make-up collection is housed in The Blonde Salad blogger's sparkly pink packaging, with its eye logo, and offers consumers a choice of lipsticks, eyeshadow, palette, mascara and blush.

It will exclusively be available in-store and online via Douglas Italy, Spain and Portugal.

Ferragni, who boasts 25.4 million Instagram followers, was named as the first international ambassador of hair brand GHD in July and was first named a Lancôme 'muse' in 2017.

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