Charles Worthington gets to the root of the problem

Published: 1-Sep-2014
Hair Care

The new Instant Root Concealer from Charles Worthington is touted as an alternative to constant dyeing. It is designed to cover any frustrating greys or reappearing roots for coloured hair. The at-home quick fix allows the consumer to immediately cover any roots before heading out. Customers have the option to select one of four shades: Light Blonde, Dark Blonde, Brown and Dark Brown.

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Covertrix is Provital’s bio-intelligent active, powered by an improved 3D Matrix Technology. It is developed by embedding Amaranthus caudatus seed extract, obtained through a precise two-step enzymatic hydrolysis, into an advanced 3D plant-based biopolymer matrix. Enhanced with lysine and PCA glyceryl oleate, this matrix improves functionality and performance

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Covertrix, the bio-intelligent shield for personalised hair care

Covertrix is Provital’s bio-intelligent active, powered by an improved 3D Matrix Technology. It is developed by embedding Amaranthus caudatus seed extract, obtained through a precise two-step enzymatic hydrolysis, into an advanced 3D plant-based biopolymer matrix. Enhanced with lysine and PCA glyceryl oleate, this matrix improves functionality and performance
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