The new Instant Root Concealer from Charles Worthington is touted as an alternative to constant dyeing. It is designed to cover any frustrating greys or reappearing roots for coloured hair. The at-home quick fix allows the consumer to immediately cover any roots before heading out. Customers have the option to select one of four shades: Light Blonde, Dark Blonde, Brown and Dark Brown.
Charles Worthington gets to the root of the problem
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Ingredients
![Kromboost: Protein bioactive for hair longevity]()
Kromboost: Protein bioactive for hair longevity
Kromboost is Provital's bioactive, upcycled hydrolyzed barley protein active, sourced from local malt rootlets. Rich in peptides, polyphenols and serine, it strengthens hair, boosts hydration and shields dyed colour from heat damage. Ex vivo studies show up to 152% less breakage and 199% better colour retention in leave-on, plus 166% in just one 3-minute rinse-off wash. Cosmos approved, Halal and Vegan certified, 100% natural origin. Used at 2%.
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