The new Instant Root Concealer from Charles Worthington is touted as an alternative to constant dyeing. It is designed to cover any frustrating greys or reappearing roots for coloured hair. The at-home quick fix allows the consumer to immediately cover any roots before heading out. Customers have the option to select one of four shades: Light Blonde, Dark Blonde, Brown and Dark Brown.
Charles Worthington gets to the root of the problem
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The brains behind Tangle Teezer and Beauty Works launch a brush that tackles hair hygiene head-on
Read moreNew brand Killabrush claims to tackle one of beauty’s “most overlooked hygiene habits” via an active antimicrobial hairbrush that offers a cleaner approach to daily hair styling. Founders Penelope Cheshire and Matt Lumb give CB the lowdown
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Research & Development
![The brains behind Tangle Teezer and Beauty Works launch a brush that tackles hair hygiene head-on]()
The brains behind Tangle Teezer and Beauty Works launch a brush that tackles hair hygiene head-on
New brand Killabrush claims to tackle one of beauty’s “most overlooked hygiene habits” via an active antimicrobial hairbrush that offers a cleaner approach to daily hair styling. Founders Penelope Cheshire and Matt Lumb give CB the lowdown
Hair Care
![E.l.f. Beauty breaks into hair care and unveils Bigfoot-inspired advert for launch]()
E.l.f. Beauty breaks into hair care and unveils Bigfoot-inspired advert for launch
E.l.f. Hair is a ‘prestige-quality’ collection that has been created after the drugstore brand learned its consumers wanted e.l.f. hair care products. A comical advert that depicts Bigfoot having a good hair day in the woods has been created for the launch
Hair Care
![Bread Beauty Supply’s owner opens up about struggles with latest launch which produced ‘almost no sales’]()
Bread Beauty Supply’s owner opens up about struggles with latest launch which produced ‘almost no sales’
Topicals founder Olamide Olowe, who acquired hair care brand Bread Beauty Supply in April 2025, made a candid TikTok requesting genuine feedback on why the brand’s new Slick-Hold Gel did not land, while sharing her plans to get the business back on track
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