Hollywood actor Channing Tatum is the face of Versace’s Eros fragrance.
The Magic Mike and 21 Jump Street starred in a short video promoting the perfume range and sees the actor leaping across a cliff to catch an arrow in midair.
This is Tatum’s debut beauty role with Versace, but he has previously worn the Italian luxury fashion house’s clothing line on the red carpet.
“Donatella’s idea for this campaign has such a strong creative vision and real physicality,” said Tatum.
“It captures the unique mix of elegance and energy that I love about Versace.”
“To represent the Versace Eros fragrances, which have such a powerful place not just in fashion but in culture, is a great privilege, and to do so for my friend Donatella is beyond words.”
The Hollywood star featured in a short video promoting the fragrance
Eros, named after the Greek god of love and sex, is available in edp and edt formats and was created by perfumer Aurélien Guichard.
The primary scent notes include mint, green apple and lemon, which have been paired with creamier notes of tonka bean and geranium.
Madagascan vanilla, virginian cedar, atlas cedar and oakmoss form the fragrance’s base notes.
“I am so thrilled that Channing Tatum will star in the Versace Eros fragrances campaign next month,” Donatella Versace, the house’s artistic director, wrote in an Instagram post.
“I loved working with Channing for this shoot. Not only does he look amazing, he also put his heart into this campaign.”
“He shows strength and power and is also one of the kindest and most charming men I have met. He defines modern masculinity,” Versace added.
“The perfect Versace man. There is no one better to embody Eros.”
Versace expanded the fragrance line in 2019 with the launch of Eros Flame.
It features a spicier take on the fashion house’s hero perfume with olfactory notes of lemon, tangerine, orange and black pepper.
This story was originally published on 17 July.