Cetaphil’s President lifts lid on Gen Z rebrand

By Nyima Jobe | Published: 21-Oct-2024
Skin Care Marketing

The skin care brand designed for sensitive skin will focus on product innovation and influencer partnerships for growth

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Skin care brand Cetaphil has revealed its new rebrand, marking a significant evolution in its 77-year history. 

The refresh is designed to connect the brand with younger consumers, specifically Gen Z and Gen Alpha. 

The Galderma-owned brand presents a new visual identity with a reiterated focus on the brand’s core commitment to sensitive skin solutions. 

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  • Companies:
  • Galderma
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