Celebrity influence on British consumers continues to show no sign of waning as a new report finds shoppers are spending £6bn a year in their bid to emulate their celebrity idols’ looks and lifestyles.
The report from finance company Zopa, which surveyed 2,000 people, found that a quarter of adults are influenced to spend by celebrities, with each shelling out an average of £517 a year to tap into celebrity lifestyles.
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