CB3 Skincare, a division of Groove Botanicals, has announced the launch of its new website.
The brand specialises in formulating products from cannabidiol (CBD), derived from the hemp plant, which works to balance the immune and central nervous systems to promote healthy cells.
President and CEO of Groove Botanicals, Kent Rodriguez, said: “We are excited to announce the launch of our consumer skin care products website.
“This is an important commercial milestone for the company as we will commence selling our line of cutting edge CBD derived skin care products to the public very soon.”
The brand was founded by Sarah Dakar and other skin care professionals, and offers three products including a premium eye cream, Eye Matter (US$110); a daily moisturiser, Photo Lotion ($88); and Revita Wash ($48), a soap-free cleanser.
Rodriguez continued: “We are proud to be promoting direct-to-consumer products that promote beauty and have substantial health benefits which we believe will have broad appeal to a large market of health conscious consumers.”
In the future Groove Botanicals hopes to capitalise this revenue opportunity by extending its lines of products.
According to the brand CBD retains many natural benefits of the hemp plant, with high concentrations of vitamins A,B, D and E, each with a rich source of antioxidants.
All of the products are paraben, sulphate, artificial fragrance and dye-free, and are suitable for vegans.