The barber shop has served as one of the most important cornerstones of the male grooming industry for centuries.
In recent years, a shift in men’s attitudes towards
Can men's grooming brands be more original than the barber shop aesthetic?
The barber shop has been a staple brand aesthetic for male grooming products for decades. But as attitudes towards self care and beauty continue to evolve for men, has the barber style become an unhelpful crutch for businesses?
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Research & Development
L’Oréal is fuelling the future of AI – and it is only just getting started
Guive Balooch, Head of Augmented Beauty & Open Innovation at L’Oréal Groupe, pulls back the curtain on L’Oréal’s artificial intelligence (AI) strategy and his role in taking the business’ technology to new heights