Can men's grooming brands be more original than the barber shop aesthetic?

By Alessandro Carrara | Published: 29-Nov-2022 Alessandro Carrara
Body Care Skin Care

The barber shop has been a staple brand aesthetic for male grooming products for decades. But as attitudes towards self care and beauty continue to evolve for men, has the barber style become an unhelpful crutch for businesses?

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Can men's grooming brands be more original than the barber shop aesthetic?

Can men's grooming brands be more original than the barber shop aesthetic?
The barber shop has served as one of the most important cornerstones of the male grooming industry for centuries.

In recent years, a shift in men’s attitudes towards

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