The former French perfume label Bully, famous for its perfumed vinegars, has been relaunched as Buly, a fragrance brand and retail concept in Paris. Revitalised by Victoire de de Taillac, founder of the French Beauty Club, and her husband, designer Ramdane Touhami, the outlet opened on 25 March at 6 rue de Bonaparte in the 6th arrondissement.

Bully relaunches for retail
Former French perfume label Bully relaunches as Buly, a fragrance brand and retail concept
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Cosmetics Business Picks: 10 new beauty launches for April 2026
Read moreThis week’s biggest beauty launches include effective skin care for newborns and babies, Dyson’s technology shrunken down to travel size, a mint-green colour correcting powder from Laura Mercier and a limited-edition drop from Half Magic inspired by HBO’s Euphoria
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Body Care
Cosmetics Business Picks: 10 new beauty launches for April 2026
This week’s biggest beauty launches include effective skin care for newborns and babies, Dyson’s technology shrunken down to travel size, a mint-green colour correcting powder from Laura Mercier and a limited-edition drop from Half Magic inspired by HBO’s Euphoria
Colour Cosmetics
L’Oréal sales surge 7.6% in Q1 driven by ‘step up’ in innovation
L’Oréal CEO Nicolas Hieronimus has hailed a ‘great start’ to the year, with performance ‘significantly’ ahead of the market and ‘encouraging’ signs in the skin care category, plus a limited impact of the Middle East conflict so far
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Retail
Who will you meet at the Pure Beauty Awards 2026?
The Pure Beauty Awards is bringing together sponsors from across beauty, retail, packaging, logistics and technology. From AI-powered customer experiences to fulfilment, packaging and retail expertise, discover the companies you can meet and network with at this year’s ceremony