The former French perfume label Bully, famous for its perfumed vinegars, has been relaunched as Buly, a fragrance brand and retail concept in Paris. Revitalised by Victoire de de Taillac, founder of the French Beauty Club, and her husband, designer Ramdane Touhami, the outlet opened on 25 March at 6 rue de Bonaparte in the 6th arrondissement.

Bully relaunches for retail
Former French perfume label Bully relaunches as Buly, a fragrance brand and retail concept
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You may also like
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
Fragrance
Estée Lauder Companies on helping acquired ‘indie’ brands thrive as The Ordinary nears $1 billion sales
Estée Lauder Companies’ CEO Stéphane de la Faverie has discussed how a new model under the beauty giant’s ‘Beauty Reimagined’ turnaround efforts has helped fuel the growth of brands such as The Ordinary and Kilian Paris
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Media
Boots celebrates life’s ‘brutiful’ moments in new campaign and brand positioning
The new ‘Give it Some Boots’ advertising campaign will appear across television, online and in stores, and aims to capture the ‘emotional role’ the UK health and beauty retailer plays in customers’ lives ‘in a more modern and confident way’
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Retail
Inside Bodycare’s plans to be the UK’s go-to accessible health and beauty retailer on the high street and online
Bodycare's new boss Charles Denton tells Cosmetics Business about how the value retailer is returning to the UK's high streets with a 'journey of discovery', underpinned by artificial intelligence