The former French perfume label Bully, famous for its perfumed vinegars, has been relaunched as Buly, a fragrance brand and retail concept in Paris. Revitalised by Victoire de de Taillac, founder of the French Beauty Club, and her husband, designer Ramdane Touhami, the outlet opened on 25 March at 6 rue de Bonaparte in the 6th arrondissement.

Bully relaunches for retail
Former French perfume label Bully relaunches as Buly, a fragrance brand and retail concept
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Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position
The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level
Distribution
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