Bully relaunches for retail

Published: 27-Mar-2014
Fragrance Retail

Former French perfume label Bully relaunches as Buly, a fragrance brand and retail concept

You need to be a subscriber to read this article.
Click here to find out more.
Bully relaunches for retail

The former French perfume label Bully, famous for its perfumed vinegars, has been relaunched as Buly, a fragrance brand and retail concept in Paris. Revitalised by Victoire de de Taillac, founder of the French Beauty Club, and her husband, designer Ramdane Touhami, the outlet opened on 25 March at 6 rue de Bonaparte in the 6th arrondissement.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Cosmetics Business picks: 7 need-to-know beauty launches for November

Cosmetics Business picks: 7 need-to-know beauty launches for November

Read more
New fragrances by Orebella and Parfums de Marly, Loewe’s The Nightmare Before Christmas collections and Amika and The Nue Co’s entries into body care are among this week’s best new beauty launches

Trending Articles

  1. Olive Young to open five more US stores in significant K-beauty expansion K-Beauty retailer Olive Young’s new US stores will be located across Greater Los Angeles and San Diego, with plans to complete construction on all five sites in the first half of 2027
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Neom Wellbeing CEO Isabel Malbois exits the business after five years Malbois will depart the British wellbeing and home fragrance brand this month, with Neom Wellbeing co-founder Oliver Mennell returning to lead the company as Executive Chair
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Are we going back to the 2000s celebrity fragrance wardrobe era? With a plethora of celebrities entering fragrance, from rappers Megan Thee Stallion and Ice Spice to singer Tate McRae, perfume collections are beginning to reflect the A-list-founded wardrobes of the early 2000s. But can celebrity fragrance find itself at the forefront once again?
  4. Live shopping is boosting beauty, converting digital discovery to in-store sales Data from TikTok Shop UK has revealed how live shopping streams are pushing consumers to return to the high street and shop in-store, with the beauty category among the strongest performers
  5. Ulta Beauty unveils star-studded holiday campaign with Selena Gomez and Tate McRae Ulta Beauty’s 2026 festive campaign has arrived, featuring a star studded cast including beauty brand founders Selena Gomez, Tate McRae and Tracee Ellis Ross,

Upcoming event

Hair Care Trends for 2027

3 December and 10 December 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Cosmetics Business picks: 7 need-to-know beauty launches for November

Cosmetics Business picks: 7 need-to-know beauty launches for November

New fragrances by Orebella and Parfums de Marly, Loewe’s The Nightmare Before Christmas collections and Amika and The Nue Co’s entries into body care are among this week’s best new beauty launches
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Are we going back to the 2000s celebrity fragrance wardrobe era?

Are we going back to the 2000s celebrity fragrance wardrobe era?

With a plethora of celebrities entering fragrance, from rappers Megan Thee Stallion and Ice Spice to singer Tate McRae, perfume collections are beginning to reflect the A-list-founded wardrobes of the early 2000s. But can celebrity fragrance find itself at the forefront once again?
Ingredients
Symrise names Martin Huber new CFO to support ‘next phase of durable growth’

Symrise names Martin Huber new CFO to support ‘next phase of durable growth’

Former Aryzta and Nestlé executive, Martin Huber, will succeed Olaf Klinger as CFO of Symrise from 1 April 2027
Retail
Live shopping is boosting beauty, converting digital discovery to in-store sales

Live shopping is boosting beauty, converting digital discovery to in-store sales

Data from TikTok Shop UK has revealed how live shopping streams are pushing consumers to return to the high street and shop in-store, with the beauty category among the strongest performers
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Neom Wellbeing CEO Isabel Malbois exits the business after five years

Neom Wellbeing CEO Isabel Malbois exits the business after five years

Malbois will depart the British wellbeing and home fragrance brand this month, with Neom Wellbeing co-founder Oliver Mennell returning to lead the company as Executive Chair
Hair Care
Cardi B brings Grow-Good Beauty to Canada

Cardi B brings Grow-Good Beauty to Canada

Rapper Cardi B’s hair care brand, Grow-Good Beauty, launches direct to consumers in Canada, marking the ‘next chapter’ in the Dominican-inspired brand’s growth
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Phlur opens festive pop-up with Space NK to ‘build’ hype around Heavy Cream franchise

Phlur opens festive pop-up with Space NK to ‘build’ hype around Heavy Cream franchise

Phlur has teamed up with the UK beauty retailer on a festive activation to promote the masstige fragrance brand’s new Heavy Cream Eau de Parfum and Heavy Cream Body Butter, alongside Space NK exclusive Cashmere Frost Hair & Body Mist
Subscribe now