Former Coronation Street and Our Girl TV star Michelle Keegan has landed a partnership deal with Nouveau Lashes.
The British-born actress will work with the brand to promote its lash products and treatments, specifically its length, volume and lift treatment (LVL).
Keegan formerly partnered with Revlon as its UK Social Influencer in 2016 and collaborated with a number of projects, including product launches.
Commenting on the collaboration, Keegan said: “I’ve been a long-term fan of the Nouveau Lashes LVL treatment, so I was thrilled when they approached me to work with them.
“LVL has been a must-have part of my regime for years now.”
As well as the hero LVL treatment, the brand also offers Extend, Express and Speed, Volume and Style (SVS) treatments for customers.
It also offers a range of ancillary products including false eyelashes, extension remover, cleanser, make-up remover and mascaras.
Nouveau’s co-founder Bridgette Softly added: “Michelle is such a natural choice for us, she’s a long-term advocate of our LVL treatment and we know that with Michelle we have a credible, authentic ambassador that many of our customers connect with.”
Products can be shopped via nouveaulashes.com.
