British hair colour brand sees 1,200% sales uptick since lockdown

By Julia Wray | Published: 16-Apr-2020

Home hairdressing has boomed since the UK’s coronavirus lockdown began on 23 March

With the majority of the UK population confined indoors, it stands to reason that home hairdressing is on the rise.

Supporting this, British home hair colourant brand Knight & Wilson, which includes the vibrant hair colour range Colour Freedom in its portfolio, has reported a massive 1,200% sales increase since the lockdown began.

It says it has also seen website searches skyrocket in recent weeks, with consumers taking advantage of the lockdown to trial a new hair colour.

The UK’s lockdown, part of the global attempt to stop the spread of the Covid-19 coronavirus, officially began on 23 March.

On TikTok, the #quarantinehair tag has more than 395,000 views, while on Instagram #coronahair brings up 20,000 posts.

“With the country going through such a difficult time, it’s great to see some positivity and experimenting with new hair colours to add a bit of brightness to life,” said Lee Bannister, Knight & Wilson’s Hair Expert.

“With colleges and universities closed and a nation now working from home, it’s clear people are trying something new that they wouldn’t normally try.”

You may also like