British hair care brand White Hot Hair challenges social norms

Published: 3-Jul-2013
Hair Care

White Hot Hair is a new British hair care brand designed to help women restore vibrancy to white or grey hair.

The brand, created by UK based Jayne Mayled, is said to take a “positive approach” to ageing and “spark debate about the acceptance of grey and white hair in women.” The capsule collection includes six products: Brilliant Shampoo, Glorious Shampoo, Luminous Conditioner, Intense Lustre Mask, Lifeshine Oil and Shooshing Crème.

Ingredients include Keravis to strengthen the hair, along with shea butter extract and white truffle to moisturise, sweet blue lupin to brighten and Baobab oil to smooth, nourish and moisturise the hair. White Hot is available from www.whitehothair.co.uk and Boots.com priced between £12- £14.

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