Boxes Prestige has designed the cartons for Dancing on Ice star Suzanne Shaw’s first fragrance, Ice, which feature a lustre effect to simulate an icy look.
“We really tried to push the boundaries with this packaging. You don’t know if it is metallic or really high gloss because we were using white as a 50% base to 30% base over a metallic board – that’s what gives it that lustre,” comments designer Simon Peek.
The company has also created boxes for Sanctuary Spa’s new anti-cellulite treatment. Made using Invercote in two colours, they are foil blocked with a combination of line and solid colour foil.
