Bobbi Brown launches #AllDaySmile campaign

By Becky Bargh | Published: 23-Jan-2018
Colour Cosmetics Marketing

Olivia Palermo, Patricia Bright and Pony will star in the global campaign for the Estée Lauder-owned brand


Bobbi Brown has launched its #AllDaySmile campaign to promote its new Skin Long-Wear Weightless Foundation (£31).

Joining the campaign is American influencer, Olivia Palermo; British beauty vlogger, Patricia Bright; and Korean beauty blogger and make-up artist, Pony.

The beauty and fashion stars test the product’s staying power around New York City, the hometown of the brand.

The foundation is designed to give a natural coverage for all day wear without creasing and is available in 30 shades.



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