Pure Beauty

Bloggers hold more influence over French GenZ buying decisions than magazines or advertising

Published: 18-Dec-2018

Digital generation use the internet as their main information source when researching new brands

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A survey by French online community Toluna Influencers for Birchbox has found that Generation Z beauty users pay more attention to bloggers than to magazines or advertising. 

The survey, Beauty Generation, questioned three generations of French women about their beauty habits, using 1,000 respondents from Generation Z (15-20 year-olds), Millennials (20-35 year-olds) and Generation X (36-45 year olds). 

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