Bentley Fragrances renews licence with Lalique Group

Published: 12-Jun-2017

The partnership, which was first forged in 2012, is extended for another five years

Bentley Fragrances has confirmed it will extend its fragrance licence partnership with Lalique Group for another five years.

The development and distribution company will continue to be responsible for the luxury fragrance brand’s luxury scents including Bentley For Men, Bentley Infinite and Bentley Momentum.

Karin Schilcher, Director Brand Lifestyle from Bentley Motors, said: “I feel that we have a common vision, one that is founded on our shared values of excellence in product, design and craftsmanship. The essence of Bentley Motors, one of the most luxurious lifestyle brands, continues to be successfully translated into the fragrance world.”

Meanwhile, Roger von der Weid, CEO of Lalique Group, said the group was looking forward to continuing the partnership.

“Bentley Motors and Lalique Group, to which Bentley Fragrances belongs, both share a century of tradition that celebrates similar values and attributes,” he said. “Both companies are recognised as being among the leaders in their respective industries.”

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