Beiersdorf turns its attention to skin care

Published: 1-Apr-2010
Skin Care Finance

German C&T giant Beiersdorf has clarified the product areas on which it intends to focus in upcoming years and has announced that it will reorganise its executive board accordingly. The company believes that the next few years will be shaped by uneven growth in global markets, changed trade structures, increasing consumer interest in low prices and intensified competition from private label

German C&T giant Beiersdorf has clarified the product areas on which it intends to focus in upcoming years and has announced that it will reorganise its executive board accordingly. The company believes that the next few years will be shaped by uneven growth in global markets, changed trade structures, increasing consumer interest in low prices and intensified competition from private label. In light of this, Beiersdorf says it intends to increase its focus on skin care; “50% of the expected growth in the global cosmetics markets will occur in the skin care category,” said executive board chairman Thomas B Quaas at an internal executive managers’ meeting in Hamburg. “This translates into excellent growth for Beiersdorf, because skin care has always been our core competence.”

In addition, the company hopes to respond to the needs of local consumers better by implementing flatter organisational hierarchies and quicker decision-making processes. Further to this, it will make several changes to its executive board, which will be effective from 1 May 2010. Bernhard Düttmann, responsible for finance, will also take charge of the company’s human resources portfolio; Markus Pinger will take responsibility for the Americas region as well as the global supply chain; and James C Wei will head up the Asia region. Meanwhile, Peter Kleinschmidt, formerly in charge of human resources and sustainability is to leave Beiersdorf after 25 years with the company.

See more

You may also like

Recruitment

Beiersdorf names Tennille Kopiasz CEO of Chantecaille to guide brand’s ‘next chapter’

Read more
The German consumer giant said the seasoned beauty executive’s ‘exceptional track record of leading, building and scaling beauty brands’ will help guide the prestige beauty line’s next chapter

Trending Articles

  1. Seen snaps up former Ulta Beauty boss as Chief Marketing Officer Linh Peters previously served as Head of Loyalty Marketing and Strategy at Ulta Beauty, overseeing the US beauty retailer’s loyalty programme and personalisation engine
  2. L'Oréal, LVMH and Luxottica named preferred buyers of Giorgio Armani empire The late Italian fashion designer has given purchasing priority to L'Oréal, along with LVMH, owned by the world’s richest man, Arnault Bernard, and eyewear brand Luxottica
  3. La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Marionnaud pulls out of Poland The retailer is looking to complete the process in Q1 of 2014
  5. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

Recruitment

Beiersdorf names Tennille Kopiasz CEO of Chantecaille to guide brand’s ‘next chapter’

The German consumer giant said the seasoned beauty executive’s ‘exceptional track record of leading, building and scaling beauty brands’ will help guide the prestige beauty line’s next chapter
Skin Care

Cheryl fronts new Nivea longevity campaign

The British singer has been announced as the face of Nivea’s new Cellular Epigenetics Age Rewind Serum – her first public project since October 2024
Ingredients

Beiersdorf aims to make longevity skin care ‘accessible’ with Nivea innovation

Nivea’s new Cellular Epigenetics Rejuvenating Serum is formulated with the German personal care giant’s patented epigenetic ingredient Epicelline, which it claims activates skin longevity
Body Care

Beiersdorf’s share price plunges after Nivea-maker lowers 2025 sales forecast

The German personal care giant adjusted its outlook for 2025 due to global challenges
Skin Care

Meet the speakers: 2025 Sun Protection Conference agenda revealed

Featuring speakers from leading companies such as L’Oréal, Beiersdorf, Coty, and others, the biennial sun care conference returns with another exciting year of thought leaders who are driving innovation in the sun care industry.
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Exclusive: Chanel named world's most valuable beauty brand in 2025, ahead of L'Oréal

Cosmetics Business looks into Brand Finance’s definitive ranking of the most valuable cosmetics brands to discover who is thriving and who is struggling in 2025
Finance

Beiersdorf sales rise in Q1 driven by Eucerin and Aquaphor brands

Derma business sales grew 11.4% at the German beauty giant, while Nivea sales were up 2.5%
Subscribe now