Beiersdorf opens Eucerin Skin Institute
A unified concept of skin diagnosis, consultation and treatment
Beiersdorf has opened its first Eucerin Skin Institute with a view to moving closer to consumers and strengthening its position as Germany’s leading medical skin care brand. The institute, located in an old post office building in Hamburg’s Stephansplatz is said to be different from traditional flagship stores, encompassing scientific skin diagnosis, well-founded and personal consultation as well as individual skin treatment. According to Beiersdorf, the concept will help the Eucerin brand move closer to consumers and strengthen its position as the leading medical skin care brand in German pharmacies.
It also offers dermatologists and pharmacists a centre in which they can learn comprehensively about Eucerin and skin itself.
“Close dialogue with consumers has always been part of our research. At the Eucerin Skin Institute we can share our holistic understanding of the skin, learn directly from our consumers and cull important findings for our product development,” commented Karin Hannig, head of Eucerin Worldwide.