Award-winning skincare brand BeautyLab has launched a new Hyaluronic Acid Intense Serum. Specifically formulated for skin that is dehydrated/dry/prone to dryness, this exceptionally hydrating serum is the latest addition to the brand’s best-selling Anti-Ageing Skincare collection.
The star active is a special compound containing polyglucuronic acids, obtained by bio-fermentation. Acting on the skin’s own hyaluronic acid synthesis, it provides both superficial and deeper hydration, helps to reduce wrinkle density and depth, and improves skin elasticity and resilience.
The supporting cast of ingredients includes additional hyaluronic acid, alongside a plant-derived collagen that confers moisture-binding and film-forming properties to the skin. It also helps to increase cellular metabolism and viability, and exhibits valuable antioxidant activity.
The serum comes in both a full size 50ml and discovery size 15ml.
BeautyLab consumer perception trials (37 participants applying the serum twice daily over a 28-day period) show:
- 50ml / £53 RRP
- 15ml / £22 RRP
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