Beauty lies within....Packaging Innovations London 2013
Unilever, Marks & Spencer, Kimberly Clark and Leo Luxe will all be sharing the secrets of their success at Packaging Innovations London, on 1 & 2 October 2013, at the Business Design Centre London...
Unilever, Marks & Spencer, Kimberly Clark and Leo Luxe will all be sharing the secrets of their success at Packaging Innovations London, on 1 & 2 October 2013, at the Business Design Centre London.
The packed two-day learnShops programme will feature some of the world’s leading authorities from the fields of branding, luxury packaging and design, as they address packaging’s hottest issues and their latest packaging challenges, whilst reporting on all the technical and marketing aspects within the industry.
Those wanting to inject the ‘Lynx effect’ into their brand should check-out the talk by Paul Pay, Assistant Packaging Project Manager – Deodorants R&D Global Design Centre at Unilever, and Peter Aldous, Creative Services Manager at Elmwood, as they outline ‘Lynx's journey from design to print’.
Drawing upon consumer perspectives Alistair Vince, Chief Tinkerer at Watch Me Think, will present a consumer's eye view of what luxury is, offering insights for anyone involved in packaging development for the luxury or FMCG markets.
Building on this theme will be the Steve Mcadam, Vice President of Creative Service at Leo Luxe, who will be exploring ‘What defines luxury packaging?’
The show will also feature its first ever Beauty Symposium, run in association with The Red Tree Consultancy. The high-level, yet highly practical, line-up of beauty experts will discuss, inspire, surprise and inform on how to accelerate growth and build a successful beauty business. Always a popular show feature is the BIG Packaging Debate, where a panel of packaging professionals debate the topic ‘Online sales will kill packaging design’ at 15:30, on Tuesday 1 October.
As Internet shopping becomes set to change the way consumers shop for a long time to come, the debate tackles how packaging design is going to have to adapt to meet the consumers’ and retailers’ needs. It will question if packaging design as we know it is dead, and what role packaging designers will need to take on in the future. With a panel of packaging experts debating and answering questions from the audience, each side of the subject will be represented and discussed as they thrash out the controversial topic.
This year’s panel of speakers includes: Innocent Drinks, who will be representing a brand’s perspective; Marks & Spencer, who will be providing a retail viewpoint; putting forward the designer stance will be Design Activity; and Faraday will be representing the consumer insight angle. Chairing the debate is Kevin Vyse from the Institute of Packaging Professionals UK.
Andrew Revel, Commercial Manager at Faraday Centre for Retail Excellence, remarks: “By removing the retail design constraints you can focus on pack designs that truly add value to the consumer and brand experience. If packaging designers designed packaging for use in the consumers’ home, just think how different packs would look and function, for instance what shape would a cereal pack be?”
There will also be one-to-one advice provided by the Packaging Society and the return of the popular competition, and Lions’ Lair, where innovators pitch their latest products to a panel of experts.
Alison Church, Packaging Innovations’ Event Director, comments: “Packaging Innovations London is all about the latest trends and developments in design and high-end packaging. As we enter our fourth year of the show, the emphasis is firmly on creativity, branding and marketing, which are extremely important for pack differentiation in the ever-more competitive world of retail. London showcases the latest and it’s this appeal that draws in the major names such as Estée Lauder, Burberry, Harrods, Sainsbury’s and Stella McCartney, who all attended the show last year.”
Packaging Innovations London is co-located with Luxury Packaging and the Brand & Design Village, featuring all the latest packaging designs, solutions, trends and developments. The Contract Pack area of the show also provides the perfect place to meet professional outsourcing partners.