BEAUTY FOCUS 2011 - programme now available

Published: 3-Feb-2011

12 April 2011
Programme available
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BEAUTY FOCUS 2011 - programme now available

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  1. E.l.f. Beauty leaks CEO Tarang Amin’s number in marketing stunt The beauty giant is giving customers a direct line to its CEO via the ‘Dial 0 for Zero Distance’ campaign, where they can tell Amin what causes matter most to them and where e.l.f. Beauty can make a bigger impact
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    Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below
  3. Estée Lauder unveils ‘breakthrough’ platform to accelerate skin science and longevity innovations Estée Lauder Companies’ new Mastering Skin Longevity platform claims to look beyond the study of individual hallmarks of ageing by placing the focus on the ‘master regulators of skin longevity’, helping to advance skin science for brands The Ordinary, Clinique, La Mer and Dr.Jart+
  4. Sol de Janeiro and Smashbox among brands donating $83 million excess stock in new initiative Vessel, a new start-up with $5 million backing, aims to solve the issue of excess inventory going to landfills or incineration in the beauty industry and beyond, with brands Sol de Janeiro and Smashbox taking part in the new initiative
  5. Shiseido returns to profit in Q3 26, but Drunk Elephant records ‘severe underperformance’ Despite returning to profit, Drunk Elephant global sales decreased 23% during the quarter after recording ‘some severe underperformance’ in US e-commerce sales

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CeraVe named ‘official moisturiser of Arrakis’ with Dune Part Three film tie-up

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Finance
e.l.f. Beauty targets 50% clean electricity use in product manufacturing by 2032

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Body Care
Cosmetics Business picks: 7 need-to-know beauty launches for November

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Skin Care
Dermatologists top Gen Z’s most-trusted list for skin care advice

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Unilever calls for more government action on electrification at COP31

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Eastman copolyester resins earn RecyClass Approval, with six grades fully compatible with Europe's PET bottle recycling processes
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