Beauty fans aren't convinced about 7-Eleven's make-up launch

By Sarah Parsons | Published: 23-Nov-2017
Colour Cosmetics Retail

Known in the US for the Slurpee drink, the Texas-headquartered convenience store chain has just announced its new budget beauty line

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A post shared by 7-Eleven (@7eleven) on


US convenience store giant 7-Eleven has announced it is expanding into the make-up business.

The Simply Me Beauty brand, designed for women on-the-go, will mean consumers can now pick up a new lipstick with their favourite junk food.

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