Beauty Backed Trust

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    Analysis: Estée Lauder Companies’ underperforming brands amid portfolio review CEO Stéphane de La Faverie confirmed the beauty giant is reviewing its brand portfolio as it seeks a return to profitability, placing some of its underperforming brands in the...
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    L’Oréal is fuelling the future of AI – and it is only just getting started Guive Balooch, Head of Augmented Beauty & Open Innovation at L’Oréal Groupe, pulls back the curtain on L’Oréal’s artificial intelligence (AI) strategy and his role in...
  3. Amazon Beauty launches dedicated K-Beauty storefront It follows an increasing number of beauty businesses expanding their reach via the e-commerce giant , as well as K-beauty growing three times faster than Amazon’s average...
  4. Sephora USA lands $775,000 fine over ‘improper hazardous waste management’ A civil enforcement action was filed against the LVMH-owned retailer that alleged improperly handled waste, largely consisting of damaged, returned or expired items which could...
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    The untold story of… La Roche-Posay’s Anthelios sunscreen The L’Oréal-owned brand reveals how its 39-year-old Anthelios SPF franchise became, and has remained, a category-defining sun care range in Cosmetics Business’ ‘Untold...

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Marketing

Charlotte Tilbury, Lisa Eldridge and Trinny Woodall team up on art piece for Caroline Hirons’ Beauty Backed Trust

Jamie Genevieve and Sam McKnight are also among the 17 names to contribute to the design, which will fund support and mentoring for beauty businesses amid ongoing struggles
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Skin Care

Tears of her enemies: Caroline Hirons launches facial mist with StriVectin

The limited edition mist aims to refresh, hydrate and nourish the skin
Finance

Beauty workers face redundancy following end of furlough scheme

One quarter of beauty professionals could lose their jobs following of the end of the UK government’s scheme
Retail

House of Hirons: Skin care expert opens Hall of Fame to showcase best in beauty

British beauty author and founder of Beauty Backed Trust is launching a 3-day event, complete with ‘straight-talking’ skin care sessions and a pop-up shop
Finance

Caroline Hirons’ Beauty Backed extends support for professional industry with grant scheme

Individuals and businesses will be able to apply for a cash donation of up to £5,000 to help them recover from the impacts of Covid-19
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