Pure Beauty

One to watch: Beam's beauty services are making over London's indie retail scene

By Sarah Parsons | Published: 14-Dec-2023

Meet Ana Klein and Ellie Wright, founders of make-up service retailer Beam and London's new beauty destination

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Offering inclusive and contemporary services, Beam is London's new beauty destination for make-up lovers.

Need a pre-event touch-up? Want to master a graphic eyeliner? Beam's custom services with seasoned MUAs mean you're in safe hands to create whatever look you've had your eye on. 

Marketing experts Ana Klein and Ellie Wright created Beam's brand agnostic ethos to enable the artists to work with only the best products and support indie start-ups – Saie, Jones Road and My Skin Feels to name a few.

The Chelsea space is a pop-up for now, but the duo have big plans to bring their joyful approach to make-up across London and beyond. 

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