Fresh from winning the Cosmetics Business Innovation Award 2026, iRomaScents is building on successful international retail deployments, including in Brazil and the UAE, as it accelerates the global expansion of its AI-powered fragrance discovery platform through new commercial partnerships.
Combining AI-driven fragrance recommendations, automated touch-free scent sampling and real-time consumer insights, the platform helps retailers improve shopper engagement, optimise fragrance assortments and increase sales conversion. Retail deployments have achieved conversion rates exceeding 90% and demonstrated the potential to increase fragrance sales by up to six times, while reducing tester waste, maintenance and theft.
Beyond enhancing the customer experience, iRomaScents provides brands and retailers with anonymised consumer insights that support smarter merchandising, product assortment planning and future retail strategies.
Building on successful adoption in multiple international markets, iRomaScents is expanding its commercial network through new sales partnerships to accelerate adoption across additional retailers, regions and distribution channels.
“We’re already seeing strong adoption from retailers in markets including Brazil, the UAE and Japan, where AI-powered fragrance discovery is delivering measurable commercial results,” said Avner Gal, CEO of iRomaScents. “Our next phase is to expand those successes through new commercial partnerships, making the technology accessible to more retailers around the world.”
Retailers, distributors and fragrance brands interested in bringing proven AI-powered fragrance retail technology to their own markets are invited to meet the iRomaScents team at Booth #37137 during Cosmoprof North America Las Vegas, 13–15 July, to experience the platform first-hand and discuss commercial partnership opportunities.
