Aveda takes a firm hold
The fast drying spray helps protect hair from damaging sun rays thanks to UV filters and antioxidants, as well as fighting frizz and preventing static build up. The formula contains a blend of organically derived flaxseed, marshmallow root, aloe and hydrolysed wheat protein to help provide hold and control. In addition propanediol, derived from corn helps to provide flexibility as well as preventing flaking, while oryzanol, derived from rice bran helps act as a UV filter.
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![Concept 4 launches better beauty to help brands and retailers cut formulation complexity and accelerate launches]()
Concept 4 launches better beauty to help brands and retailers cut formulation complexity and accelerate launches
Concept 4, the B Corp-certified beauty and fashion solutions partner, has launched Better Beauty; a complete, comprehensive collection spanning colour cosmetics, skincare, haircare and body care
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
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Kérastase’s Care Coach Summit in Paris, France, will bring together hundreds of hair care experts from across 40 countries to experience new products and services, including the hair care brand’s new K-Spa innovation
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Hair Care
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The Brand President of Philip Kingsley has launched her first book – Haircare: The Ultimate Guide by Anabel Kingsley – which aims to educate consumers on hair and scalp care, debunk popular hair myths, and breakdown trends such as longevity and the ‘skinification of hair’
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Hair Care
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How AI hair analysis works, and what it can measure from a single photo
Haircare personalisation has a measurement problem. Skincare diagnostics moved to camera-based assessment years ago, and most large beauty groups now have some form of AI skin analysis running in ecommerce or in stores
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Colour Cosmetics
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As beauty retailers and companies Boots, Space NK, Liberty and Selfridges open up orders for their 2026 advent calendar offerings, Cosmetics Business rounds-up 20 of the best to help you countdown to Christmas