Alphabet creams
We don’t need to tell you that BB creams are everywhere; you only need to take a glimpse at your store’s shelves to notice that this once well-kept Korean secret is well and truly out in the open, with consumers going crazy for the foundation/skincare/sun protection hybrid. But the alphabet cream trend rages on, with CC (colour correction) creams now looking likely to become as commonplace as their predecessors – M.A.C this month launched its Prep + Prime Colour Correct range, with loose and pressed powders and primers in four complexion perfecting shades. DD creams are also on the way, although there has been some confusion over what DD stands for. Decléor has chosen to go with Daily Defense for its new DD cream, offering skincare, sun protection and anti-ageing benefits and designed for use as a ‘sealant’ over regular skincare products: it’s an extra line of defence against environmental assault. Meanwhile, Julep’s ‘dynamic do-all’ DD Crème is more similar to its forefathers, combining the coverage of a BB cream (but more heavy-duty) with the colour correction of CC creams and pumped up anti-ageing benefits. What’s the betting we’ll see an EE Cream before the year is out?Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
