AROMASE Scalp Care Solutions lead hair skinification trend at Cosmoprof Bologna

Published: 29-Apr-2025

As the beauty industry embraces wellness-focused solutions, AROMASE leads the at-home scalp care trend with its innovative “Hair skinification” approach. At Cosmoprof Bologna, AROMASE transforms scalp care into a self-care ritual, meeting the demand for salon-quality treatments at home

In a market where healthy scalp = healthy hair is the new mantra, AROMASE's award-winning formulas, including the 5α Juniper Scalp Purifying Liquid Shampoo, deliver a science-backed solution tailored for individuals seeking to address common scalp concerns such as dandruff, oil imbalance, itchiness, and sensitivity. By integrating skincare principles into scalp care, the brand reinforces that the scalp, like facial skin, deserves dedicated attention and specialised care.

AROMASE Scalp Care Solutions lead hair skinification trend at Cosmoprof Bologna

“Scalp care is no longer a luxury limited to professional salons,” says Eric, the founder of AROMASE. “We’re proud to be part of a movement that empowers consumers to take control of their scalp health at home with effective, dermatologically-tested products. Our presence at Cosmoprof Bologna reflects our commitment to driving this conversation globally.”

AROMASE Scalp Care Solutions lead hair skinification trend at Cosmoprof Bologna

The hair skinification trend—inspired by multi-step skincare routines—is gaining momentum, with consumers increasingly aware that scalp health is foundational to hair vitality. AROMASE leverages this momentum by offering products that cleanse, balance, and restore the scalp, using herbal-based ingredients and sustainable formulations that meet Cradle to Cradle certification standards. AROMASE also achieved Carbon Neutrality in 2024, reinforcing its commitment to sustainability.

AROMASE Scalp Care Solutions lead hair skinification trend at Cosmoprof Bologna

Featured at Cosmoprof Bologna, AROMASE’s product line offers professional results at home. With innovative scalp solutions and eco-conscious values, the brand leads in both efficacy and responsibility, helping your scalp Breathe & Grow.

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