Argos and Philips reveal candid campaign showing the reality of women removing body hair

Published: 5-Aug-2020
Body Care Marketing

The campaign features ‘real-life’ images of women removing hair from their bikini line, stomach and toes

You need to be a subscriber to read this article.
Click here to find out more.
Argos and Philips reveal candid campaign showing the reality of women removing body hair
Argos and Philips reveal candid campaign showing the reality of women removing body hair

Consumer goods retailer Argos and beauty tools brand Philips have launched a new campaign that aims to show how women really remove their body hair.

The Argos website now features ‘real-life’ images of women removing

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Finance
Love Island could boost the UK economy by £750m, but at what cost?

Love Island could boost the UK economy by £750m, but at what cost?

Read more
Despite its commercial success, the dating ITV reality television show has come under fire by mental health groups over unrealistic body image

Trending Articles

  1. E.l.f. Beauty leaks CEO Tarang Amin’s number in marketing stunt The beauty giant is giving customers a direct line to its CEO via the ‘Dial 0 for Zero Distance’ campaign, where they can tell Amin what causes matter most to them and where e.l.f. Beauty can make a bigger impact
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Influencer Stella Tzortzi on building a brand inspired by Mediterranean hair oiling rituals Influencer Stella Tzortzi built Cee Cee from scratch. Now, the content creator is ready for the world to try her culturally-driven, natural hair care inspired by Mediterranean hair oiling rituals passed down from generation to generation
  4. Dove moisturising claims supported by US advertising watchdog after P&G challenge The National Advertising Division supported claims related to Unilever-owned Dove’s Deep Moisture Body Wash, which were challenged by Procter and Gamble, including that the product offers 24-hours of moisturisation and nourishes dry skin
  5. Ulta Beauty unveils star-studded holiday campaign with Selena Gomez and Tate McRae Ulta Beauty’s 2026 festive campaign has arrived, featuring a star studded cast including beauty brand founders Selena Gomez, Tate McRae and Tracee Ellis Ross,

Upcoming event

Hair Care Trends for 2027

3 December and 10 December 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Finance
Love Island could boost the UK economy by £750m, but at what cost?

Love Island could boost the UK economy by £750m, but at what cost?

Despite its commercial success, the dating ITV reality television show has come under fire by mental health groups over unrealistic body image
You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Philips Beauty insider reveals the latest trends in the electrical beauty market

Philips Beauty insider reveals the latest trends in the electrical beauty market

Cosmetics Business talks to Adelina Lalu, Head of Marketing for Philips Beauty in the UK, about men’s love for skin care in China, anti-pollution hitting the electrical beauty market and balancing innovation spend with marketing budgets
You need to be a subscriber to read this article.
Click here to find out more.
Male Grooming
Techno beauty: The 5 best male grooming apps in 2017

Techno beauty: The 5 best male grooming apps in 2017

The iPhone, which was first released a decade ago, has transformed the male consumer’s relationship with technology, and more recently beauty. Here are the male grooming apps leading the charge in 2017
Body Care
Male grooming must-haves for Father’s Day

Male grooming must-haves for Father’s Day

Help your customers show their dad the love this Father’s Day with our guide to the ten best grooming gifts 
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
Why the oral care industry is abuzz with innovation in 2017

Why the oral care industry is abuzz with innovation in 2017

With more people said to own mobile phones than toothbrushes globally, the oral care industry is working to reclaim its place on the list of the necessities of life
Body Care
Pure Beauty Awards 2015 Winners Revealed

Pure Beauty Awards 2015 Winners Revealed

Pure Beauty readers cast their votes
You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Festive fever - Christmas beauty gifts

Festive fever - Christmas beauty gifts

A selection of the must-have beauty and grooming gifts this Christmas
Subscribe now