Arden picks up speed

Published: 29-Nov-2006

Elizabeth Arden has signed Jimmie Johnson, winner of the 2006 Nextel Cup Series and reigning champion of its Daytona 500 race as the face of its men's fragrance Daytona 500.

Elizabeth Arden has signed Jimmie Johnson, winner of the 2006 Nextel Cup Series and reigning champion of its Daytona 500 race as the face of its men's fragrance Daytona 500.

“The Daytona 500 fragrance leverages the prestige and popularity of the great American race,” says E Scott Beattie, chairman and ceo of Elizabeth Arden. “Jimmie Johnson is the very embodiment of the Daytona 500 fragrance. There is no better individual to communicate the brand message than Jimmie.”

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